Founder and CEO

Alok Lohia, founder of CHIQUE, graduated in commerce in1995 from Calcutta University. In the year 1990 he started his career as a trader of Art Silk Sarees by venturing into his family business at the tender age of 17 at Surat. Within just 5 years he successfully took the business to a new height. In 2004 he started the idea of opening Chain of retail outlets and thus conceived a brand called CHIQUE in 2004. The rest as they say is history. His vision, thought and dynamics are always clear and precise. With CHIQUE he has created a new horizon in Fashion Jewellery segment and created a market place for Fashion Jewellery in Eastern India.




Chique Fashion has been awarded the Most Admired Retailer of the Year (East India) 2012 in the category of Fashion Accessories by IMAGES INDIA

CHIQUE FASHION has been awarded "The Most Admired Retailer in the East Zone" for the year 2013, in the Fashion Accessories segment by IMAGES INDIA for the second consequtive year in a row.

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